Customer service matters. Even in our time of technology, convenience and competition among several companies offering the same product, customer service matters. Some would argue that it matters more now than in the past especially because of competition.
No matter the product or service, you can count on other companies to compete for consumers along with you, and there will always be someone who offers your product cheaper, faster and with more perks than you. When that happens, you must find a way to set yourself above the rest. Customer service is a great way to do that.